Work Experience

Product Manager - Platform Strategy and Growth

Senator We Run Ads | Berlin, Dubai

2023 - Present

• Tripled feature delivery times by implementing a structured product development process, gaining leadership buy-in, and driving strong cross-functional collaboration.

• Mentored Product Managers and directly led a team of 3 data analysts, fostering effective communication, skills development, and a collaborative team environment.

• Developed and implemented a company-wide Key Performance Indicator (KPI) system, increasing revenue tracking accuracy to 99.8%, enabling data-driven decision-making, and aligning product goals with business objectives.

• Streamlined the online purchasing process, improving user experience and introducing new features and payment systems, resulting in a 25% increase in conversion rates and a significant improvement in customer satisfaction.

• Owned the end-to-end product lifecycle for a B2B and B2C e-commerce platform, delivering a 25% boost in monthly active users and a 30% increase in site engagement.

• Enhanced checkout experience with new payment features, reducing cart abandonment rates by 10%.

• Spearheaded integrations with multiple PSPs, enabling seamless alternative payment options for customers.

• Designed comprehensive roadmaps from MVP to market-leading product, leveraging customer feedback and innovation.

Product Manager - Digital Transformation

Betasoft Ltd. | Dubai

2018 - 2022

• Launched a new SaaS product line, resulting in 20,000+ potential paid users within the first quarter and significantly boosting customer acquisition and retention.

• Led the development and go-to-market strategy for a custom-built CRM system, contributing to the successful launch of a 0-to-1 product and increasing customer retention by 15%.

• Defined and executed strategic product roadmaps for B2B digital initiatives, supporting 20% YOY business growth.

• Developed customer-centric solutions by analyzing trends and implemented automated processes to enhance efficiency.

• Established the company’s first Product Process Lifecycle, organized the initial Scrum team, and set the foundation for more efficient and predictable product delivery.

• Collaborated cross-functionally with engineering, marketing, & sales, ensuring alignment and successful product launches.

Digital Product Consultant

SquareOne Technologies | Riyadh

2016 - 2018

• Spearheaded MVP design and go-to-market (GTM) execution for content management platforms, resulting in enhanced B2B engagement and the successful delivery of a 0-to-1 product.

• Analyzed customer feedback and product performance metrics, optimizing features and functionality, leading to a 15% increase in customer retention.

• Defined and prioritized product roadmap based on market research and customer insights, ensuring alignment with strategic business goals.

• Owned the end-to-end product lifecycle for a B2B and B2C application platform, delivering a 70% boost in customer satisfaction and a 90% increase process efficiency

Software Engineer

Capgemini | Bengaluru

2013 - 2016

• Developed an insurance analytics solution, improving claim management, reducing costs, and optimizing profitability insights for clients.

• Designed and implemented reporting frameworks that improved cost control, loss prediction, and profitability analysis for insurance clients.