I am a highly skilled product manager with extensive experience in driving digital transformation, leading agile product development, and aligning cross-functional teams for product innovation. With a proven track record across B2B growth strategies,I excel at building strategic partnerships, managing product roadmaps, and delivering exceptional financial results. I specialize in optimizing KPIs and leveraging data-driven insights to boost conversion rates and user engagement.
6+
10+
Years Experience
Products
$10M
Gross Revenue Generated
My Resume
Work Experience
Product Manager - Platform Strategy and Growth
Senator We Run Ads | Berlin, Dubai
2023 - Present
Tripled feature delivery times by implementing a structured product development process, gaining leadership buy-in, and driving strong cross-functional collaboration.
Mentored Product Managers and directly led a team of 3 data analysts, fostering effective communication, skills development, and a collaborative team environment.
Developed and implemented a company-wide Key Performance Indicator (KPI) system, increasing revenue tracking accuracy to 99.8%, enabling data-driven decision-making, and aligning product goals with business objectives.
Streamlined the online purchasing process, improving user experience and introducing new features and payment systems, resulting in a 25% increase in conversion rates and a significant improvement in customer satisfaction.
Owned the end-to-end product lifecycle for a B2B and B2C e-commerce platform, delivering a 25% boost in monthly active users and a 30% increase in site engagement.
Enhanced checkout experience with new payment features, reducing cart abandonment rates by 10%.
Spearheaded integrations with multiple PSPs, enabling seamless alternative payment options for customers.
Designed comprehensive roadmaps from MVP to market-leading product, leveraging customer feedback and innovation.


Product Manager - Digital Transformation
Betasoft Ltd. | Dubai
2018 - 2022
Launched a new SaaS product line, resulting in 20,000+ potential paid users within the first quarter and significantly boosting customer acquisition and retention.
Led the development and go-to-market strategy for a custom-built CRM system, contributing to the successful launch of a 0-to-1 product and increasing customer retention by 15%.
Defined and executed strategic product roadmaps for B2B digital initiatives, supporting 20% YOY business growth.
Developed customer-centric solutions by analyzing trends and implemented automated processes to enhance efficiency.
Established the company’s first Product Process Lifecycle, organized the initial Scrum team, and set the foundation for more efficient and predictable product delivery.
Collaborated cross-functionally with engineering, marketing, & sales, ensuring alignment and successful product launches.


Digital Product Consultant
SquareOne Technologies | Riyadh
2016 - 2018
Spearheaded MVP design and go-to-market (GTM) execution for content management platforms, resulting in enhanced B2B engagement and the successful delivery of a 0-to-1 product.
Analyzed customer feedback and product performance metrics, optimizing features and functionality, leading to a 15% increase in customer retention.
Defined and prioritized product roadmap based on market research and customer insights, ensuring alignment with strategic business goals.
Owned the end-to-end product lifecycle for a B2B and B2C application platform, delivering a 70% boost in customer satisfaction and a 90% increase process efficiency


Software Engineer
Capgemini | Bengaluru
2013 - 2016


Developed an insurance analytics solution, improving claim management, reducing costs, and optimizing profitability insights for clients.
Designed and implemented reporting frameworks that improved cost control, loss prediction, and profitability analysis for insurance clients.
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Ather Masoodi | Product Manager