SWRA Platform

Senator We Run Ads is a platform offering digital marketing courses, including Meta Ads, programmatic advertising, and more. It provides certifications, lifetime access, and regular course updates. The site caters to both beginners and advanced marketers, positioning itself as a comprehensive solution for upskilling in digital marketing and programmatic advertising.

My Role as a PM

As a Product Manager, my role would involve overseeing the entire lifecycle of the platform, from conceptualization to execution and optimization. Responsibilities included:

• Conducting market research to understand user needs in the digital marketing education space.

• Collaborating with instructors, developers, and marketers to create a seamless platform experience.

• Establishing KPIs to track platform performance, including course completion rates, customer retention, and revenue growth.

• Implementing feedback loops to iteratively improve the platform and ensure alignment with user expectations.

This hands-on involvement was key to creating a scalable, user-centric product that caters to a global audience.

The Product

Senator We Run Ads is a specialized platform for digital marketing professionals, with a focus on:

• Course Offerings: Covers programmatic advertising (DV360, CM360, Oracle BlueKai), Meta Ads, Google Ads, and other advanced topics​

• Target Audience: Designed for digital marketers, programmatic traders, and individuals new to the industry seeking in-demand skills.

• Features: Lifetime access, certifications, updates, and device-agnostic learning. The platform also emphasizes hands-on experience with real-world tools and strategies.

Value Proposition:

• Offers a comprehensive learning path from beginner to advanced levels.

• Positioned as the “go-to” platform for programmatic advertising education, leveraging the expertise of industry professionals.

Evolution (Origin Story)

Senator We Run Ads was founded to address a significant gap in structured digital marketing education, particularly in programmatic advertising.

Milestones:

1. Conception: The platform was built by professionals with over a decade of experience in the digital advertising ecosystem. The founder, with 9+ years of experience handling $100M+ in ad spend, envisioned an accessible, practical learning platform​.

2. Early Development: Initial offerings focused on foundational courses in programmatic platforms like DV360 and Oracle BlueKai third-party partners like Udemy

3. Expansion: As demand grew, the need for the platform was evident. We integrated the platform with an LMS and a payment gateway to give the learners a smooth learning journey.

4. Continuous Improvement: Feedback-driven updates and the inclusion of membership models (annual, quarterly) ensured the platform’s relevance in a competitive market.

This evolution showcases an adaptive approach, continuously aligning with industry trends and learner needs.

Metrics

Key metrics tracked and their implications:

1. Course Enrollment Rates:

   • Insight: High enrollment for bundled and advanced courses indicates strong

     demand for programmatic advertising skills.

   • Actionable Steps: Tailored marketing campaigns targeting professionals and

     novices.

2. Engagement Metrics:

   • Usage of features like quizzes, live Q&A sessions, and LinkedIn-verified

     certificates to foster interaction.

   • Insight: A high quiz completion rate correlates with learner commitment.

   • Actionable Steps: Gamify learning with rewards for high engagement.

3. Retention Rates:

   • Tiered membership plans starting at $34.99 encourage repeat users and

     long-term subscriptions.

   • Insight: Low churn rates suggest effective customer retention strategies.

   • Actionable Steps: Introduce loyalty programs or advanced certifications.

4. Revenue Growth:

   • Bundling courses and offering frequent updates drive consistent revenue streams.

   • Insight: High ROI on product offerings indicates effective pricing and value alignment.

   • Actionable Steps: Expand course categories and explore regional pricing models for accessibility

Key Takeaways

• Customer-Centric Design: The platform prioritizes user experience with intuitive dashboards, hands-on learning, and clear progression paths.

• Strategic Monetization: Affordable pricing, bundled offerings, and membership models cater to various demographics while maintaining profitability.

• Market Responsiveness: Frequent updates and new courses reflect a commitment to staying relevant in a rapidly evolving field.

• Value-Added Features: Lifetime access, certifications, and industry-backed expertise make the platform highly competitive.

• Scaling Potential: Opportunities exist to expand into related fields like e-commerce or analytics-focused certifications.